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Google's innovations continued to reshape not only the world of search, but also the advertising marketplace and the realm of publishing. In 2003, Google acquired Pyra Labs and became the home for Blogger, a leading provider of services for those inclined to share their thoughts with the world through online journals (weblogs). Not long thereafter, the Google AdSense program was born, offering web sites of all sizes a way to easily generate revenue through placement of highly targeted ads adjacent to their content. Google AdSense technology analyzes the text on any given page and delivers ads that are appropriate and relevant, increasing the usefulness of the page and the likelihood that those viewing it will actually click on the advertising presented there.

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Version 2.0 of the Google Toolbar was released in the Spring and the Google Deskbar joined it in the Fall. The Toolbar's enhancements included a pop-up blocker and form filler, while the Deskbar's location in the Windows Taskbar made it possible to search using Google without even launching a web browser. And there was so much more to find, thanks to the addition of a calculator feature, parcel tracking, flight information, VIN numbers and more, all accessible through the same Google search box.
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