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Google
News 2002
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Good things come in yellow boxes
Google's success in charting the public Internet had
helped make it the Internet search engine of choice.
But Googlebot, the robot software that continually
crawls the web to refresh and expand Google's index
of online documents, had to turn back at the
corporate firewall — which left employees, IT
managers, and productivity-conscious executives
wishing for a way to bring the power of Google
search into their workplaces.
Their wish came true in February of 2002, with the
introduction of the Google Search Appliance, a
plug-and-play search solution in a bright yellow
box. Soon it was crawling company intranets,
e-commerce sites, and university networks, with
organizations from Boeing to the University of
Florida powering their searches with "Google in a
box."
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Google
Search Information
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In love with innovation
The love affair between Google and the technology
community — engineers, programmers, webmasters, and
early adopters of all shapes and sizes — went back
to the days when word-of-mouth from tech-savvy users
spread the budding search engine's reputation far
beyond the Stanford campus. That ongoing romance was
evident at the 2001 Search Engine Watch Awards,
announced in February of 2002, where the webmaster
community awarded Google top honors for Outstanding
Search Service, Best Image Search Engine, Best
Design, Most Webmaster Friendly Search Engine, and
Best Search Feature.
Google showed the affection was mutual with a trio
of initiatives to delight the most avid technophile.
The Google Programming Contest coupled a daunting
challenge with a tempting prize: $10,000, a visit to
the Googleplex, and a chance for the winner to spend
some quality time with the Google code base. (The
eventual winner, Daniel Egnor of New York, created a
program enabling users to search for webpages within
a specified geographic area.)
Google's web application programming interfaces
(APIs) enabled software programs to query Google
directly, drawing on the data in billions of web
documents. Their release sparked a flurry of
innovation, from Google-based games to new search
interfaces.
Google Compute, newly added to the Google Toolbar,
took advantage of idle cycles on users' computers to
help solve computation-intensive scientific
problems. The first beneficiary: Folding@home, a
non-profit Stanford University research project to
analyze the structure of proteins with an eye to
improving treatments for a number of illnesses.
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Google
Search Engine Marketing
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Advertising that people want to see
In February of 2002, AdWords, Google's self-service
advertising system, received a major overhaul,
including a cost-per-click (CPC) pricing model that
makes search advertising as cost-effective for small
businesses as for large ones. Google's approach to
advertising has always followed the same principle
that works so well for search: Focus on the user and
all else will follow. For ads, this means using
keywords to target ad delivery and ranking ads for
relevance to the user's query. As a result, ads only
reach the people who actually want to see them - an
approach that benefits users as well as advertisers.
In May, that approach got a vote of confidence when
America Online — calling Google "the reigning champ
of online search" — chose the company to provide
both search and advertising to its 34 million
members and tens of millions of other visitors to
AOL properties. Further confirmation came when BtoB
Magazine named Google the #1 business-to-business
website and the #5 B2B ad property in any medium,
online or off.
The launch of Google Labs enabled Google engineers
to present their pet ideas proudly to an adventurous
audience. Users could get acquainted with prototypes
that were still a bit wet behind the ears, while
developers received feedback that helped them groom
their projects for success. Works-in-progress ranged
from Google Voice Search, enabling users to search
on Google with a simple telephone call, to Google
Sets, which generates complete sets (a list of
gemstones, say) from a few examples (topaz, ruby,
opal), giving each member of the new set its own
search link.
All the news that's fit to click
Google News launched in beta in September of 2002,
offering access to 4,500 leading news sources from
around the world. Headlines and photos are
automatically selected and arranged by a computer
program which updates the page continuously. The
free service lets users scan, search, and browse,
with links from each headline to the original story.
Froogle, a product search service launched in test
mode in December of 2002, continued Google's
emphasis on innovation and objective results.
Searching through millions of relevant websites,
Froogle helps users find multiple sources for
specific products, delivering images and prices for
the items sought.
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