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Dynamically created web pages often cause problems with search engines. If your web pages are dynamically created, it's likely that many search engines have difficulty to index them.

Why have search engines problems with dynamically created pages?

Many search engines don't like dynamically created pages because they might get in an infinite loop if they follow some dynamically created pages.

Google has an official statement about this in its webmaster guidelines:

"If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few."

What did Google change?

Until November, Google had the following statement in its webmaster guidelines:

"Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index."

This entry has been removed from Google's guidelines. Here's the official statement from Google's blog:

"[Google now indexes] URLs that contain that parameter. So if your site uses a dynamic structure that generates it, don't worry about rewriting it -- we'll accept it just fine as is.

Keep in mind, however, that dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you.

If you can, keeping the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic urls."

What does this mean to your web site?

If you have a dynamically created web site that uses only one or two parameters to create web pages then it's likely that Google can index your web pages without problems.

If you use more parameters then you should rewrite your URLs. Rewriting your URLs makes sure that most search engines will be able to index your site.

If you cannot rewrite your URLs then it helps if at least one stable link points to a dynamically created page. If a web page can be found through a direct link then it is more likely that search engines index that page.

Copyright Axandra.com - Web site promotion software

If you read this newsletter regularly, you will know that there are many factors that can influence the ranking of a web page on search engines. A factor that is overlooked by many webmasters is the click distance.

What is click distance?

Click distance is the number of clicks it takes to get to a web page from the home page of your web site. If you need 5 clicks from your home page to go to page A and 2 clicks from you home page to get to page B then page B has a smaller click distance than page A.

Why is click distance important?

Some search engines (including Google) seem to take click distance into account when calculating the ranking of web pages. The lower the click distance, the more value is given to a web page.

In addition to the click distance, some search engines might also take the directory structure into account.

A web page with the URL www.example.com/page.htm is considered more important than a page with a URL that points to a sub directory: www.example.com/here/there/whereever/page.htm

How can you influence the click distance on your web site?

It's likely that a clean site with less click distance gets better Google rankings than a site with a cluttered navigation.

An easy way to make every page of your web site available with at most two clicks is putting a sitemap link on every web page. Using Google's Sitemaps service doesn't help because it does not change the click distance of your web site. You have to put a normal sitemap on your web site.

If you use a normal sitemap on your web site then you don't have to participate in Google's Sitemaps program because Google will find all of your pages through your regular sitemap.

Are there official documents about click distance?

A MSN Search patent application with the title System and method for ranking search results using click distance contains further information about click distance and its possible effects on web page rankings.

Copyright Axandra.com - Web site promotion software

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